Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

- Native American Proverb






D2 Digital News

September 18, 2013

GURU Cycling Launches New Fit System, Website with Content From D2

We've been working with GURU Sports on video, graphics and still photography for their new websites, marketing materials and trade exhibitions. The new consumer site went live last night:

GURU is owned by Dorel Industries, which also owns the Cannondale, Schwinn and GT brands. 

More D2 Digital DSquared Digital on Vimeo DSquared Digital on Huffington Post

About D2 Digital

Every organization must interact with its constituencies in new and dynamic ways, and that online content, with an emphasis on video, is an essential tool for accomplishing this goal. In developing comprehensive communication strategies, D2 Digital leverages the organic content that exists within every organization.

Clients’ content is purposefully structured to maximize the connection between organizations and their target audiences.  Our videos are not traditional advertisements or marketing vehicles- they entertain, inform, and engage target audiences.

We help companies develop, execute and produce

  • Live-streamed events
  • Online video strategies
  • Branded Content
  • Compelling mini-documentaries and informational programming


Dennis O'Brien, D2 Digital's Founder / Executive Producer

Dennis O’Brien founded D2 Digital in 2011, after an award-winning career as a network and cable television producer that spanned 20 years. Since its launch, D2 Digital has executed major projects for Bloomberg LP, a re-branding for a major municipal agency, worked with both B2C and B2B businesses on communication and content strategy, and produced major live entertainment and news event programming.

Duing his career in television journalism, Dennis was the Executive Producer of News and Documentaries at Mark Cuban's cable/satellite network HDNet (now AXS), and before that, Senior Producer for Special Events at Good Morning America.

Dennis’ wide-ranging experience in writing and producing also consists of high-profile features with anchors Diane Sawyer, Charles Gibson and Chris Cuomo on ABC News PrimeTime Live, 20/20, and This Week, original documentaries, and three Presidential interviews.

While at ABC, Dennis was also responsible for several 'firsts,' producing live broadcasts from inside the Vatican and St. Peter's Basilica, aboard a seagoing US nuclear attack submarine, inside CIA Headquarters and the FBI's Quantico training facility.

Dennis also produced a number of live concerts and events, including a democraticpresidential debate.

Prolific awards to Dennis’ credit include

  • Three Emmy Awards, as well as World Report’s first-ever Emmy Awards for Outstanding Feature in a News Magazine
  • an Alfred I. duPont-Columbia Broadcast News Award
  • a Peabody Award
  • The Robert F. Kennedy Journalism Award
  • several National Headliner Awards
  • four CINE awards
  • A Business and Financial Reporting Emmy Award for a co-production with PBS Now
  • A 2011 CINE Special Jury Prize for the documentary Baker Boys: Inside the Surge  (also featured at numerous film festivals).

Dennis lives in Pleasantville, New York with his wife and two children.

D2 Digital's Services


We work closely with our clients to refine layered video strategies, target 'organic' content to leverage, identify new content to be created, and maximize the impact of existing assets. We also help establish overall tone and style, recognizing that one size does not fit all -- each organization presents unique needs and opportunities.


Our company capitalizes on years of network television experience to storyboard, shoot, write and edit projects. Every 'story' must adhere to the highest editorial and technical standards, whether viewed on an external website or a custom .tv site. Our designs for online video 'channels' extend beyond simply adding a player to a pre-existing site; we package online content to be compelling, logical, and 'sticky.'


D2 creates and produces original live concerts, TV broadcasts, conferences and seminars. We design sets, lighting grids, and staging to ensure an immersive experience for your audience, whether they're at the event in personor watching from afar.  We use the latest technologies to shoot, direct and distribute live video, allowing us to deliver a highly impactful visual experience, while the same time keeping costs low. We specialize in multiple-location simulcasts, on-site video direction and live streaming.

Contact D2 Digital

Want to explore possibilities with D2 Digital? Please call us on 303.887.4284, email us
at or send us a message through the site.


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